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Inside Search’s latest post on The Knowledge Graph

OK, so if you haven’t already seen this post from Google on the Inside Search blog, you are going to want to take a few moments and get comfortable.

People, this is big news.

Anytime an update comes out, it has HUGE repercussions for any business that does business online.  Even brick and mortar businesses can feel the effects of these changes.

There are many comments on many blogs just littered with fuming mad business owners who do not understand why they are being punished…  It’s ironic, since if not for Google there would be a whole different approach to online marketing.

And Then There Was Light… Google’s Knowledge Graph Is Here!

Don’t you love it when you return from somewhere, to sit down, sip your coffee and turn on the screen and find an announcement / link to something that is ‘interesting’…  well, now imagine this article could turn out to be a possible game changer with potentially long lasting consequences to some business models who provide data online.  Do we need to protect our data from Google?

I was surprised to learn that earlier today Google announced that they would be integrating data objects into search results.  This new ‘product’ is called “Knowledge Graph” and Now what does this mean?  Well, Google is claiming to be providing more relevant information directly to the SERPs and simply by-passing the need to leave the page.  Google has a wealth of knowledge gained from the billions of searches every day and can now identify key information about these objects.

It’s essentially an extension of the Semantic Web and can now start combining this information and integrate these results into the SERP (Search Engine Results Page)..

So what does this mean to you?

It’s early in the game, however many have voiced concerns about how this information will be used…

In a recent article by Matthew Panzarino (Editor of TheNextWeb.com) said

“For now, the demos that Google is showing off appear to be truly time-saving, and don’t dip into what most would consider editorial content. They’re facts and figures, locations, family members, relationships generated by common interest or field of endeavor. Boring stuff.

But you can bet that Google isn’t stopping here. This is just the first piece to a larger puzzle. What happens when Google stops being the conduit and starts being a curator? One that delivers content independently of the sources it has so thoroughly indexed?” – Article Source

It will be interesting to see how this unfolds and what happens to the online landscape.

Paul Johnston

Duplicate Content Issues

In order to avoid duplicate content issues when re-posting someone’s articles without permission, you need to always provide a back link to the article.  Now if your entire website is based on recycled articles from other sources, then you are going to have a bad time with the latest Google algorithm; more specifically, you will notice your website disappear from search results.

Always make sure to have less than 30% of recycled content on a website to ensure you do not get banned as a doorway page / spam site.

 

How To Recover From Google Penguin Update: Get Quality Back links


The latest update from Google that carved marks of worries is the Penguin update. This update is a modified version which was initially known as Web spam update has been cracked to stop search engine manipulations and target webmasters who have been engaging in such tactics to gain better search engine rankings. As per the Google’s guidelines, webmasters cannot participate in linking schemes for increasing a site’s Page Rank. Many companies offering SEO consulting services thought that April 24, 2012 has brought the start of new age in search engine optimization field. While some consider the update to be unfair, some webmasters who have been following ethical measures to enhance their page ranks but were lagging behind the manipulative competitors are considering this tweak as a real blessing.

Google Penguin update is being initiated to minimize the web spamming rate and remove the spam websites that have been adopting black hat measures to generate better rankings. This update has seen many webmasters being flooded with warning messages like “unnatural links had been detected” along with the sudden downfall in the site’s ranking. This is due to the identification of the websites which have been taking place in link building services to get improved Page Ranking. Now, the question which is bothering the webmasters and SEO consulting services is how this update can affect SEO.

Google Penguin will penalize the inferior quality websites from listing at the top of the search engines. It goes without saying that there are websites which have initiated to compete and attain desired goals against the websites that have used wrong SEO tactics to manipulate the search engine bots. With the Penguin update, Google has decided to undervalue the links as well as the websites that have appalling content. Hence, the companies offering SEO optimization services need to be more careful while optimizing a website.

A website can be penalized on the below mentioned cases:

On the base of inferior Link building service which includes reciprocal links, comment SPAM links, sidebar links, links generated from Search engine optimization directories etc.

If the anchor text is over-optimized with keyword

If the on-page content followed by off page content is appalling. Keywords stuffing within the content and plagiarism issues are also included in this.

New SEO Optimization Services to Recover from Google Penguin Update:

To recover from Google Penguin update, the webmasters should highlight on…

• Eliminating all types of inferior links from their website
• Forming brand linked anchor text to the maximum effect
• Should have less emphasis on generating top quality links from link building services, rather should have user-centric causes to visit the site.
• Creating quality On-page and Off-Page content for the website penned for the traffic and not intended for the engines. 

To conclude, this can be said that Google Penguin has proved to be a boon for those who have been maintaining ethical and authentic ways to achieve higher ranking. However on the other hand the same has been considered as a threat to many critics. Whatsoever, be the verdict, we can conclude that with the emergence of Google Penguin, SEO business has stepped forward to turn out to be a competitive one. In one word, all sorts of manipulative SEM will suffer a severe blow, while only the long time e-marketing campaign and strategies will come out as triumphant.



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Google and Latent Semantic Indexing (LSI)

Google’s Latent Semantic Indexing

Billions of websites used to saturate the internet. The endless onslaught of spam, link farms, irrelevant ads and so forth surely didn’t help the situation, either. Hence, information overload took place-followed by what seemed like a search-engine event horizon.

Around that time, Google said “enough is enough” and started using the latent semantic indexing (LSI) method more and more over the legacy way of doing things-that is, using keywords and keyword strings to dish out relevant search results. LSI, as most insiders know, generally provides more confident search results.

What Exactly is LSI?

LSI is a word relationship method of generating relevant search results, based on natural language processing. While it’s not the only technology that moguls like Google use, it’s becoming immensely popular. LSI is a more sophisticated method than using keywords/key phrases alone; it uses a complex set of algorithms that automatically compute statistical probabilities based on the frequency (semantic distance) of words or keyword phrases that are relative to the actual context of the pages they are embedded on and to other pages similar to it.

Is it technical? Yes. To break it down a little, consider this: the LSI search method uses certain parameters to gauge the “distance” between words on a site and compares the difference to the overall theme of the website and to that of other similar websites that have the highest click quotient. The ultimate goal is to prune as many useless or irrelevant websites from the top results of a search and only show the most reliable. Consider this about Google:

• Google’s engineers continually refine their search parameters to weed-out or rank very lowly spam-which includes, yes, sites that are ripe with overstuffed keywords and phrases (a condition otherwise known as ‘over-optimized’).

• Pages with a variety of related keywords tend to rank higher with Google.

• LSI takes its ”findings” about the page and then proceeds to analyze, or scan, the remainder of the site-looking for additional relevant and related content.

• It’s good to keep in mind that while latent semantic indexing analyzes and computes statistical relationship among words, it understands nothing about the individual words or the context that they’re used in.

It can be a little difficult to visualize the process, but once you understand, everything basically comes full circle.

Relevant websites are then rounded up and grouped by their overall theme. For instance, typing “2010 Mercedes-Benz S-Class” into Google ranks millions of pages nearly instantly on parameters such as the ones set forth above. Using the overall themes of those pages, the program groups the most relevant websites with the words “Mercedes-Benz” “2010″ “S” “Class”, chooses lists the sites most closely relate to themes (as determined by LSI) such as “cars”, “car reviews”, and “luxury”-and displays the pages with the highest number of clicks that are relative to both the theme and the anchor text (keywords and phrases).

Implementing LSI and Google’s Semantically Related Words

There are a myriad of proven methods to use in successfully making your website LSI-friendly:

• Try the Google AdSense sandbox approach on a block of sample text. This, basically, tells you how strong or weak the anchor text and related keywords are. • Learn to alter key phrases and words without changing the meaning; there are a ton of good keyword suggestion applications out there. • Never center your website around one or two keywords; instead, base it off of a main theme and expand into related sub-themes. • Keywords are still important; use similar words to them, as well as plural forms of them and vary (where possible) the tense of related verbs across the site. • Use inbound links wisely. While targeting the keyword(s) is important, focus similar and relevant variations of them around inbound links as well.

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Does Google use data from social sites in ranking?


Does Google use data from social sites in ranking?

Hello Matt, a recent article of Danny Sullivan suggests that Google uses Twitter and Facebook links as a ranking signal. Can you confirm this? Can you elaborate a little bit more on this? -WebSEOAnalytics Read the article: searchengineland.com Have a question? Ask it in our Webmaster Help Forum: www.google.com Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: twitter.com More videos: www.youtube.com Webmaster Central Blog: googlewebmastercentral.blogspot.com Webmaster Central: www.google.com

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5 Easy SEO Tips and Tricks


Search engine optimisation (SEO) is important. Without it, your site will almost certainly be consigned to the digital equivalent of outer space – somewhere we know exists but don’t currently visit. Check out these simple SEO tips and tricks to give yourself the best possible advantage in the search results.

1. Get your on-page SEO right

Search engine optimisation begins with your own site. If that’s not good – if your website designer didn’t bother with it because it interfered with their nice looking design, for instance – then you’ve got a major handicap before you begin. There are lots of courses out there that deal with on-page SEO but essentially you need to check that your page titles, headlines, images and text are all related to the keyword your page is targeting. You need to do this for each and every page on your site without getting too repetitive and without it looking or sounding spammy.

2. Check your HTML code is valid

There’s an official standard for HTML (the apparent gobbledegook that tells web browsers how to display your site). Your web designer should have checked that this is valid and correct but may not have done. Run your main index page through one of the free online page validators. Then fix any errors it finds as otherwise they run the risk of hampering your SEO efforts.

3. Start small

Sure, you want to dominate the world or at least your town. But you need to start small with SEO, otherwise you won’t see results before you get bored. Pick off a handful of “easy wins” – keyword phrases with little to no competition that even all those monkeys trying to type Shakespear could manage to beat. You may only get a dusting of traffic for these terms but multiplied by a dozen or two terms, that mounts up. This has a couple of advantages: when people type in these low volume terms, they’re desperate! They haven’t found an answer earlier in their searching so if you provide that, they’ll likely spend money with you. The other main advantage is that because these are low competition keywords, chances are you don’t have to do much to come up high in the search results. Which is great encouragement!

4. Don’t expect overnight results

Google is way too big for that to happen unless your website is about a brand new news event. Then you’ll get shot to the top of the search results. Only to be dropped into oblivion in a day or two once the next big “must read” news event takes place. It’s far better to wait the weeks or months it takes for a new page to appear in the search results and then watch it stay there for months or years. Of course, you shouldn’t wait while his happens. You should carry on producing more tip-top content for your website.

5. Write it right

Google knows when your grammar and spelling is sub-par. It has lots of other sites that it can compare it with. Take the time to check your spelling and grammar. At the very least, use the built-in option in your word processor. But if you know you’d fail a GCSE in English, get someone else to check your site’s content for you. This is a major player in the search results because it affects the experience of people visiting your sites and Google doesn’t want to be guilty by association.



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Useful Tips on Writing Quality Content after the Google Penguin Update


With the effects of the new algorithm still being felt, this article provides some useful tips on writing quality content after the Google Penguin update. A point that SEO content experts have stressed time and time again is that the matter you develop for your website should be original and have the right balance of website optimization and content value. What some experts say now is that more of the focus should be on the quality of what you write and less but sufficient focus on SEO.

Content Development for Website Optimization – Some Tips

Dump The Old - Before you start developing fresh content, take some time to search through your website for outdated pages of website or off-page content, pages that you have not updated in a while. The outdated pages can be sales pages, press pages, event or conference pages, articles and links. If you haven’t been posting blogs or press releases for some time when you used to be posting them quite frequently, people are going to suspect something’s wrong. This may tempt them to go to a competitor website.

It Should be of Social Interest – You have to create content that people would find interesting, ideal for the times and appealing enough to want to share on social networking and social media websites.

Assess Customer Queries – Think about what your customers call up your company to ask about. See if you can develop a couple of pages or maybe a single FAQ page that answers those queries. If you already have an FAQ page, update it.

Insert Keywords Only Where Apt – Google hates keyword stuffing. So refrain from that. Try to incorporate keywords in such a way that they look like a logical part of the content. They shouldn’t look like they have been put there merely to fool Google.

Look for New Content Ideas – As you scour your website looking for content that is no longer valid, you would also get ideas for new topics of interest that you can write about and which your website visitors would like.

An Irresistable Resource – Try to develop articles that offer useful and comprehensive information about a hot topic of interest to your target audience. The article should be different from articles they’ve seen before so as to be irresistible to them, social media users and also, search engines.

Develop matter for other Blogs and Websites – Devote effort and time towards writing guest blogs and articles for blog websites and websites other than your own. It will earn you superior backlinks and more exposure.

Bullets – Bulleted content is given weight by the search engines and is easy on readers’ eyes.

Try to make the bullet points more or less equal in length
Ensure grammatical consistency throughout the list
Insert keywords wherever possible, in them

Fine-tune the tone and Feel – Put yourself in the shoes of a possible reader and analyze whether the tone and feel of what you’ve developed is appealing. If not, trash it or rectify it to make it more suitable for your target audience.

Regularly Bring out a Newsletter – Newsletter publishing continues to assume a lot of importance. It is the perfect way to stay in touch with subscribers and readers and share offers and ideas with them without having to depend on search engine traffic.

Seek Expert Assistance

So those were some useful tips on writing quality content after the Google Penguin update. Providers of professional SEO services would be able to help you develop such quality content consistently and affordably.



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Google LSI and Your Website SEO Rankings


The ranking algorithms for Google and other search engines are constantly changing. Rumor in search engine forums has it that Google is giving more weight to latent semantic indexing (LSI) in its latest ranking algorithm update. Many people have been noticing a wide shuffle in search relevancy scores recently. Some of those well in the know attribute this to latent semantic indexing.  Even if they are not using LSI, Google has likely been using other word relationship technologies for a while, but recently increased its weighting.

What Is Latent Semantic Indexing?

LSI means that a search engine tries to associate certain terms with concepts when indexing web pages. Initially, search engines would look solely for the presence and frequency of keywords on a webpage to determine relevancy. But such an approach can result in poor results. Latent Semantic Indexing (LSI) is an approach to understanding keywords in the context of the words on the entire webpage.

Google has been using this concept to determine suitable ads for its AdSense service for some time now. It seems that Google is now also using this concept to improve the quality of its search results. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.

Why Is This Important To Your SEO Activities?

If Google uses this concept in its ranking algorithm (which is very likely) then its advisable that you don’t focus on a single keyword, but on a set of related keywords with your search engine optimization activities. You should optimize some of the pages on your web site for keywords that are synonymous with the keyword you’re targeting.

When you exchange links with other web sites, make sure that you vary the link text to your web site so that it contains different variations and synonyms of your keyword.

eSign Web Service, a leading  SEO service provider, specializes in exclusive LSI-SEO technologies. Our team of Latent Sematic Indexing specialists customize search engine optimization solutions that establish and maintain top Google keyword positions for leading companies worldwide. Our proven team of organic SEO experts provide exclusive LSI and SEO technologies that focus on implementing proven Latent Semantic Indexing (LSI-SEO) strategies that promote content relevance. Discover the advantages of enhancing website content through Latent Semantic Indexing (LSI-SEO), and discover the semantic relationships of content, text, and documents that when properly optimized leads to better overall data retrieval performance.



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Finding Best SEO Tips And Tricks


SEO has made an advent in the world of internet marketing and is here to stay for a long time. From large and medium enterprises to new entrants, everyone is keen on knowing the intricacies of SEO techniques to make their business gain visibility in the online world. A business may be well-established in the physical world, but on the internet arena it needs to start building its reputation halfway- if not from a scratch.

To make sure that your businesses finds its own niche in the internet world you first need to develop a well designed website. You have to make it accessible, easily loadable, managed through a server hosting and offering quality content. The last one is perhaps the most important one to attract visitors or ‘traffic’. Quality content, rich in keywords, targeted at prospective customers, is the essence of online SEO marketing techniques. Targeted keywords are the basis of effective SEO techniques. You can search hundreds of articles on the internet which would give you valuable tips on how to improve your search engine ratings. Articles on SEO can be found on dedicated websites or on ‘article directories’, having SEO articles written by different experts from all around the world. You may even see links to downloadable materials or SEO books that can be purchased online. Let’s talk about some SEO tips and tricks.

The first online SEO technique would teach you about SEO keywords; which keywords to use, whether to go for generic ones or long-tailed ones etc. Then comes the decision of suing primary and secondary keywords. Both are important, if not over-used. You will get to know of article submission tactics that can make your links appear to an interested audience. Title tags, Meta tags, usage of keyword in title, length of keyword used in specific areas within your website content are all discussed in SEO tips online. Other methods include: PPC plans, mobile marketing, lead generation, local listings and many more. There will also be some don’ts of SEO techniques and you would get to know to differentiate between ‘white hat’ (ethical) and ‘black hat’ (unethical) SEO ways.

Besides SEO tips on websites, you can go to webmaster forums and discussion boards that let you meet SEO experts, business professionals, geeks, customers and interested visitors who join the forum and discuss SEO tips and tricks with like-minded people. The issues at present are brought forth and sorted out in focused threads like how often search engines crawl websites and how to deal with changing algorithms of giants like Google and Yahoo! SEO experts will be usually interested in giving advice on these forums. Infact you can read all the threads and retain relevant info, even if you aren’t able to pitch in your two cents. Customer reviews about the services of particular SEO services may help you gauge better which company to sign up for.

Finally, you should take into account all the SEO tips and tricks you find online and match it with your list of requirements to get a customized solution so that you put in your efforts, time, and money wisely.



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