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Category Archives: Google

And Then There Was Light… Google’s Knowledge Graph Is Here!

Don’t you love it when you return from somewhere, to sit down, sip your coffee and turn on the screen and find an announcement / link to something that is ‘interesting’…  well, now imagine this article could turn out to be a possible game changer with potentially long lasting consequences to some business models who provide data online.  Do we need to protect our data from Google?

I was surprised to learn that earlier today Google announced that they would be integrating data objects into search results.  This new ‘product’ is called “Knowledge Graph” and Now what does this mean?  Well, Google is claiming to be providing more relevant information directly to the SERPs and simply by-passing the need to leave the page.  Google has a wealth of knowledge gained from the billions of searches every day and can now identify key information about these objects.

It’s essentially an extension of the Semantic Web and can now start combining this information and integrate these results into the SERP (Search Engine Results Page)..

So what does this mean to you?

It’s early in the game, however many have voiced concerns about how this information will be used…

In a recent article by Matthew Panzarino (Editor of TheNextWeb.com) said

“For now, the demos that Google is showing off appear to be truly time-saving, and don’t dip into what most would consider editorial content. They’re facts and figures, locations, family members, relationships generated by common interest or field of endeavor. Boring stuff.

But you can bet that Google isn’t stopping here. This is just the first piece to a larger puzzle. What happens when Google stops being the conduit and starts being a curator? One that delivers content independently of the sources it has so thoroughly indexed?” – Article Source

It will be interesting to see how this unfolds and what happens to the online landscape.

Paul Johnston

Does Google use data from social sites in ranking?


Does Google use data from social sites in ranking?

Hello Matt, a recent article of Danny Sullivan suggests that Google uses Twitter and Facebook links as a ranking signal. Can you confirm this? Can you elaborate a little bit more on this? -WebSEOAnalytics Read the article: searchengineland.com Have a question? Ask it in our Webmaster Help Forum: www.google.com Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: twitter.com More videos: www.youtube.com Webmaster Central Blog: googlewebmastercentral.blogspot.com Webmaster Central: www.google.com

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Latent Semantic Indexing (LSI) – What does this mean for SEO?

Latent Semantic Indexing (LSI) – What does this mean for SEO?

Google and others have already mentioned Latent Semantic Indexing (LSI) factors multiple times and have dropped hints about this as a factor, however up until recently there has been no real evidence of these elements having any real major affect on the results.  There are many debates going on about LSI and if in fact it is a major factor.

Latent Semantic Indexing (LSI) and Google

Notice the 'citations'!!!

This is not the first time Google and the other search engines changed things up in order to garner better search results.

Does anyone remember how as long as you used metatags you were indexed.  Then people (and the porn industry) caught on and search evolved.

Google started looking at back links to a website and considered these ‘citations’ from other authors, therefore the website must contain something of value.  The more links, the more ‘votes’ for a website.

Once again, the system was used, and then abused…  and now the search giants are taking into consideration a whole new form of classification using LSI (Latent Semantic Indexing).

Now the actual content is being evaluated to ensure the format is ‘natural’ and all links are being measured by relevance based on the context.

Let’s look at the evidence.

When cross-referencing Google for the term we receive a lot of valuable information and if you are a technolust like myself, you will want to jump in and mentally reverse engineer it all, however for some of you, you may want to wait for the “Latent Semantic Indexing (LSI) for Dummies” book if it is ever published… :)

Google applied for multiple patents involving LSI (Google Patent: Automatic recommendation of products using latent semantic indexing of content)

Another Google patent: Computerized cross-language document retrieval using latent semantic indexing

Google Code has a section dedicated to LSI (Source: http://code.google.com/p/lsitcc/ )

Google Books – How Well Can Passage Meaning be Derived without Using Word Order — A comparison of Latent Semantic Analysis and Humans

What does this mean?

Content will remain king.

It will become increasingly difficult for unscrupulous black-hat SEO techniques to work.  Those who continue to practice White-hat SEO techniques and continue to play nice will continue to receive the appropriate attention.  Those who are spamming and flooding and spinning articles will soon find that these techniques will have little to no additional benefits like they once did.