Don’t you love it when you return from somewhere, to sit down, sip your coffee and turn on the screen and find an announcement / link to something that is ‘interesting’… well, now imagine this article could turn out to be a possible game changer with potentially long lasting consequences to some business models who provide data online. Do we need to protect our data from Google?
I was surprised to learn that earlier today Google announced that they would be integrating data objects into search results. This new ‘product’ is called “Knowledge Graph” and Now what does this mean? Well, Google is claiming to be providing more relevant information directly to the SERPs and simply by-passing the need to leave the page. Google has a wealth of knowledge gained from the billions of searches every day and can now identify key information about these objects.
It’s essentially an extension of the Semantic Web and can now start combining this information and integrate these results into the SERP (Search Engine Results Page)..
So what does this mean to you?
It’s early in the game, however many have voiced concerns about how this information will be used…
In a recent article by Matthew Panzarino (Editor of TheNextWeb.com) said
“For now, the demos that Google is showing off appear to be truly time-saving, and don’t dip into what most would consider editorial content. They’re facts and figures, locations, family members, relationships generated by common interest or field of endeavor. Boring stuff.
But you can bet that Google isn’t stopping here. This is just the first piece to a larger puzzle. What happens when Google stops being the conduit and starts being a curator? One that delivers content independently of the sources it has so thoroughly indexed?” – Article Source
It will be interesting to see how this unfolds and what happens to the online landscape.